Why are “bad” books so popular?

Here’s a couple articles about how poorly written books are best sellers and why that might be.

Why do bad books get published:
http://www.helpingwritersbecomeauthors.com/2012/07/why-do-bad-books-get-published.html

How to write a best seller:
http://www.danutakean.com/blog/how-to-write-a-bestseller-2/

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