Turning Love into a Consumer Product

The Shallows cites McLuhan when it states that “technologies numb the very faculties they amplify” pg 212. This is because when we use a technology it changes the way in which we view the world. Below I have provided an article that suggests the use of dating sites is actually ruining the idea of love. Dating sites were created to increase the chances and ability to find love but the author John Walters states that these sites are actually ruining love and turning it into a product. Dating sites numb our interpersonal relations.

“Love – this great irrational driver of humanity – has become an object, which people wish to be fully informed about, choose rationally, and not suffer any unexpected disappointments from.”

http://www.guardian.co.uk/commentisfree/2011/jul/25/online-dating-love-product

 

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