Major international magazines have come together to shed the rumors that magazines are becoming obsolete this awareness campaign: Magazines, the power of print. The plan is to spread awareness of statistics that show an increase in print magazine subscriptions, hoping to avoid being next on the chopping block. In contrast, many of these magazines already have online versions and downloadable apps. Is it likely that magazines can avoid this chopping block? Or are members of this campaign, such as forefront member and Chairman of Time Inc. Ann Moore, simply having a hard time accepting fate?